The data sample size here is a representative slice of Singular’s iOS traffic: just under 12 million app installs on iPhones and iPads, all measured and attributed from May 17 to 20. How is this impacting the mobile advertising ecosystem?.How many people are accepting tracking when apps ask?.Singular just pulled a subset of our data to answer key questions that are on mobile marketers’ minds in the aftermath of Apple releasing iOS 14.5: And fewer than 20% of those agree to allow apps to track their activity to personalize advertising or measure marketing effectiveness. Fewer than 20% of iPhone users have updated to iOS 14.5.
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